Writers Have a Hidden Advantage In Business (But Most Don’t Use)
Writers are uniquely positioned to succeed in business
As a writer, you’ve already developed the most valuable business skills without even knowing it.
These skills are…
- Getting crystal clear on your thoughts
- Understanding what your audience actually wants
These are exactly the skills most entrepreneurs lack — and it’s killing their businesses.
Why Most Entrepreneurs Fail
I currently work with hundreds of 6-and-7-figure business owners in my day job, and honestly… Most are terrible at both these things….
They…
- Launch products nobody wants
- Write confusing marketing messages (making it difficult and costly to get customers)
- Talk about themselves instead of their customers
This is why 99% of businesses fail.
The Writer’s Unfair Advantage
But as a writer? You’ve been training for business success without realizing it.
Here’s how:
1. You Know How to Gain Attention
- You understand how to craft headlines that grab attention
- You know how to hook readers from the first line
- You’ve learned to stand out in a crowded space
2. You Build Trust Naturally
- You know how to tell stories that resonate
- You understand how to connect emotionally
- You can communicate complex ideas simply
3. You Sell Without Being “Salesy”
- You know how to lead readers to conclusions
- You understand persuasion through storytelling
- You can create genuine desire through words
But here’s the biggest advantage:
You know how to get inside your readers’ heads.
Every time you write, you’re asking:
- What does my reader want?
- What are they struggling with?
- How can I help them?
This is exactly what successful businesses do.
Your writing skills give you the power to:
- Build and nurture an audience
- Create genuine connections at scale
- Understand what people actually want (not what you think they want)
- Communicate value clearly and persuasively
As a writer, you’re not starting from scratch in business. You’ve been developing crucial business skills with every piece you write.
The question isn’t whether you have the skills to succeed in business. The question is: Are you ready to use them?
