Getting Your First 500 Followers Matters More Than Making Your Product

Nothing matters until you have attention

Gabriel Klingman
2 min readAug 26, 2024

When you’re starting out, nothing matters until you have attention.

Intrigued?

Good — keep reading.

Photo by Nicholas Green on Unsplash

How many times have you built a beautiful landing page… That got 0 visitors?

Built a product that’s INCREDIBLE… Yet made 0 sales?

Spent a year writing a book… That no one buys?

I’m sure I’m not the only one who has 11 landing pages, 2 crazy-valuable products, and 1 book… that collectively made $0.

This happens when you don’t master attention.

It doesn’t matter how good the sales page, product, or back end is…

  • If you don’t have attention, no one will see your product.
  • If you don’t have attention, no one will see your landing page.
  • If you don’t have attention, you will make $0.

When you can consistently capture attention, you give yourself unlimited at-bats for pitching offers to that attention.

Eventually, something will stick.

Alex Hormozi talks about how his primary skill when starting out was his ability to capture attention in a meaningful way.

Multiple times, he almost went bankrupt.

His only saving grace was his ability to capture attention in a meaningful way.

If you don’t have that attention, focusing on the sales is a waste of time.

Now, do you know what the hardest part of securing attention is?

Getting your First 500 Followers.

When someone follows you, they’re saying, “I believe what you wrote today was valuable — AND I believe what you’ll write tomorrow will be MORE valuable. I am following you so that I can get more value from you tomorrow.”

Getting your First 500 Followers means you’ve hit a nerve with a specific audience.

If you want to go deep into this concept in a live cohort, then click here.

I have a live cohort that I am running in the Writerpreneur community.

This is how to get your First 500 Followers on Medium.

The first time I ran this cohort, it filled up within 3 days.

I had 10 people on the waiting list the first time.

I have over 100 people on the waiting list this time.

I want to go deep with each person, so I’m only opening 50 slots.

Registration opened Monday, AUG 26th and closes Friday AUG 30th.

If you’re interested in joining, click here.

See you inside

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Gabriel Klingman
Gabriel Klingman

Written by Gabriel Klingman

Ops Manager for Capitalism.com. In March, I wrote 70k words in 7 days. Follow to learn the business of writing.

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